Media Arts Training Centers

Programs / AI for Business

Stop the manual work.
Start automating.

A 12-week, hands-on program for business owners and teams. You learn to use AI across marketing, finance, human resources and sales, and build your own automations for your own business.

For business owners and their teams.

Jan 26th, 2027Next class starts
Tue & Thu, 9am–noonSchedule, Jan 26th class
12 weeks, 108 hours4 courses, 24 classes, 12 labs
$8,925Or 3 × $2,975

Is this for you?

Built for business owners and teams. Pick the one that sounds like you.

Owners

I run a business

You handle marketing, finance, hiring and sales yourself, or close to it. Four courses show where AI fits in each, and the class projects start from your own business.

Start your application

Teams

I lead a team

Courses on human resources and sales cover things like an AI onboarding assistant for new hires and an AI code of ethics for your business. Teams are welcome: mention how many people you'd like to enroll when you apply.

Mornings, 9am to noon

I'm changing careers

Twelve weeks of Tuesday and Thursday mornings. You work through AI in marketing, finance, human resources and sales, and finish with an automation you built, plus a certificate of completion.

See start dates

Four courses, 24 classes

Pick a course to see its six classes, and what you make in each.

Choose a course

AI for Marketing

This course focuses on how AI can revolutionize marketing strategies, automate content creation, and drive customer acquisition for businesses of all sizes.

  1. Class 1

    Demystifying AI for Marketing

    Understanding the generative AI landscape, dispelling myths about AI-generated content, and identifying brand growth opportunities.

    You make“Marketing AI Audit”: Identify 3 specific manual marketing tasks in your business (e.g., blogging, ad copy, SEO) where AI could be implemented.

  2. Class 2

    AI for Content & Creative Production

    Automating high-quality copywriting, optimizing visual brand assets, and saving time on creative workflows with tools like Midjourney or Canva AI.

    You makeGenerate a multi-platform content calendar and a set of branded social media graphics using generative AI tools.

  3. Class 3

    AI-Driven Lead Generation & Outreach

    Leveraging AI for personalized email campaigns, automated LinkedIn outreach, and high-conversion landing page optimization.

    You makeCreate an automated “cold outreach” sequence using an AI writing assistant to personalize messages for a specific target audience.

  4. Class 4

    AI for Social Media & Community Management

    Using AI for trend prediction, sentiment analysis, and automated engagement to build a loyal online presence.

    You makeUse an AI social listening tool to analyze competitor mentions and draft 5 “real-time” response templates for your brand.

  5. Class 5

    AI for Performance Marketing & Ads

    Optimizing digital ad spend, A/B testing headlines at scale, and using AI to predict which marketing channels will yield the highest ROI.

    You makeBuild a “Hyper-Targeted Ad Campaign” strategy including AI-optimized headlines, descriptions, and audience segments.

  6. Class 6

    The Future of the AI-First Marketer

    Adapting your brand strategy to the changing landscape of AI search (SGE) and the shift from traditional SEO to AI optimization.

    You makeImplement an automated content funnel for your social media.

AI for Finance

This course focuses on how AI can modernize financial management, automate accounting workflows, and provide predictive insights for smarter capital allocation.

  1. Class 7

    AI for Real-Time Financial Oversight

    Moving beyond static spreadsheets to automated bookkeeping, real-time expense tracking, and AI-categorization of transactions.

    You make“The Smart Audit” Use an AI-powered expense tool to scan receipts and automatically categorize a month of business transactions.

  2. Class 8

    AI for Predictive Budgeting & Forecasting

    Using machine learning to move from “historical” reporting to “predictive” planning based on market trends and internal data.

    You makeBuild a 12-month cash flow forecast using an AI financial modeling tool (e.g., Jirav or Finmark) to identify potential dry spells.

  3. Class 9

    AI for Intelligent Accounts Receivable & Invoicing

    Automating the “chase” for payments with smart reminders and using AI to predict which clients are likely to pay late.

    You makeSet up an automated AI-driven dunning sequence (smart reminders) for a mock list of overdue accounts to improve collection speed.

  4. Class 10

    AI for Fraud Detection & Risk Management

    Implementing AI patterns to recognize anomalies in transactions, prevent cyber-fraud, and assess the risk of new business investments.

    You makeConduct a “Risk Simulation” Use an AI tool to analyze a dataset for anomalies or duplicate invoices that would typically go unnoticed.

  5. Class 11

    AI for Tax Optimization & Compliance

    Leveraging AI to stay updated on changing tax laws, identify missing deductions, and ensure regulatory compliance without manual research.

    You makeUse an AI tax-assistant to scan business expenses and flag at least 5 potential tax-deductible items specific to your industry.

  6. Class 12

    The AI-Driven CFO Strategy

    Shifting the role of finance from “number cruncher” to “strategic advisor” by using AI to guide major investment decisions and growth scaling.

    You makeCreate a “Capital Allocation Plan” for your business’s next quarter based on AI-generated insights regarding ROI and overhead trends.

AI for Human Resources

Discover how AI can assist with HR tasks, even in small businesses with limited staff, to automate recruitment, enhance culture, and streamline employee management.

  1. Class 13

    AI for Smarter Hiring

    Streamlining recruitment, screening candidates, and using AI to write unbiased, high-performance job descriptions.

    You makeUse an AI-powered resume screening tool to evaluate and rank candidates for a hypothetical key position in your company.

  2. Class 14

    AI for Automated Onboarding & Training

    Creating personalized learning paths, generating onboarding handbooks, and using AI “Mentors” to answer new hire FAQs.

    You makeBuild an “AI Onboarding Assistant” (using a custom GPT or knowledge base) that answers 10 common questions for new employees.

  3. Class 15

    AI for Boosting Employee Engagement

    Using AI for sentiment analysis in internal communications, feedback loops, and creating a proactive, positive work environment.

    You makeResearch and present an AI tool (like Lattice or Culture Amp) that uses pulse surveys to predict and prevent employee burnout.

  4. Class 16

    AI for Dynamic Performance Management

    Tracking progress in real-time, setting automated goal reminders, and using AI to draft constructive, data-backed performance reviews.

    You makeDevelop a basic framework for using AI to summarize weekly employee check-ins into a monthly performance report.

  5. Class 17

    AI for Workforce Planning & Retention

    Using predictive analytics to identify turnover risks and automating the management of remote teams and freelancers.

    You makeUse an AI tool to map out a “Skills Gap Analysis” for your current team to identify what roles you need to hire for next.

  6. Class 18

    The Ethics of AI in People Management

    Ensuring fairness, transparency, and data privacy while maintaining a human-centric culture in an automated workplace.

    You makeGroup discussion: Designing an “AI Code of Ethics” for your business to ensure AI tools don’t introduce bias into the promotion or hiring process.

AI for Sales

This course focuses on how AI can revolutionize your sales pipeline, automate high-touch outreach, and provide the predictive insights needed to close complex deals faster.

  1. Class 19

    AI-Powered Prospecting & Lead Scoring

    Using AI to move past cold-calling by identifying “high-intent” leads and automatically ranking them based on their likelihood to buy.

    You makeUse an AI prospecting tool (like Apollo.io or LinkedIn Sales Navigator) to generate a list of 20 “Ideal Customer” leads with verified data.

  2. Class 20

    AI for Personalized Outreach at Scale

    Crafting hyper-personalized emails and LinkedIn sequences that reference specific prospect news, triggers, and pain points automatically.

    You makeCreate a 3-step automated “smart-sequence” using an AI writing assistant that adapts the tone based on the prospect’s industry.

  3. Class 21

    AI as a Negotiation Co-Pilot

    Using AI to role-play objections, analyze transcripts for “buying signals,” and prepare “win-win” offer structures before the meeting.

    You makeRun a “Negotiation Simulation” with a custom AI bot to practice overcoming your most common sales objection (e.g., “Your price is too high”).

  4. Class 22

    Conversational Intelligence

    Leveraging AI to record, transcribe, and analyze sales calls to identify why deals stall and what top-performers are saying differently.

    You makeUse a tool (like Gong or Fireflies.ai) to transcribe a mock sales call and have the AI identify 3 “missed opportunities” in the conversation.

  5. Class 23

    Predictive Sales Forecasting

    Moving from “gut feelings” to data-driven revenue targets by using AI to analyze pipeline health and historical win rates.

    You makeBuild a “Deal Health Dashboard” that flags which current sales opportunities are at risk based on recent engagement patterns.

  6. Class 24

    The Future of the AI Sales Force

    Integrating “Digital Workers” into your CRM to handle admin tasks so you can focus 100% on building human relationships.

    You makeIntegrate AI agents to your CRM workflows.

What if I miss a class?Recordings and course material stay in your student portal, and labs give you extra time with an instructor.

What you'll make, and what you'll have

Class projects built around your own business, one area at a time.

What you'll make

  1. COURSE 1A marketing AI audit and a content funnelThree manual marketing tasks to hand to AI, a content calendar, and an automated content funnel for your social media.
  2. COURSE 2A cash flow forecast and a capital allocation planA 12-month forecast, and a plan for your next quarter based on AI-generated insights.
  3. COURSE 3An AI onboarding assistantAnswers 10 common new-hire questions, plus a skills gap analysis and an AI code of ethics for your business.
  4. COURSE 4A sales pipeline with AI in itA list of 20 ideal-customer leads, a deal health dashboard, and AI agents connected to your CRM workflows.

What you'll have at the end

  • AI worked into four parts of your businessMarketing, finance, human resources and sales, one course each.
  • A certificate of completionPrograms are avocational, so this is a certificate, not a degree.
  • A kit that is yours to keepA director goes over what comes with the program on your call.
  • Projects you can keep usingBuilt on your own business, not on a sample company.

The gear you keep

Ask before you enroll.

The kit that comes with the program is yours to keep. A director goes over exactly what comes with it on your call, so you know before you enroll.

Dates and tuition

One AI for Business class is on the calendar. The tuition is the same for every program.

Start dates
StartsEndsMeets
Jan 26th, 2027Apr 15th, 2027Tue & Thu, 9am–noon
Tuition
WhatPrice
Full AI for Business program4 courses, 24 classes, 12 labs$8,925
Payment planThree payments over the 12 weeks3 × $2,975
Single courseAny one of the four$2,975
What is the refund policy?Media Arts Training Centers offers a 100% pro rated refund for the classes you haven't attended, and you can pick up where you left off in a future cohort. Your director reviews what comes with the program during your enrollment consultation.
  1. Apply online

    Five minutes to apply.

  2. Talk to a director

    After you apply, you book a consultation with a director about your goals and schedule.

  3. Confirm your seat

    Sign your agreement and make your first payment.

  4. Start class

    Meet your class and your first instructor, live online.

Questions about AI for Business

Do I need to know how to code?

No. The automations you build are designed to work without coding. The only requirement is a short call with a director.

Can I send my team?

The program is built for business owners and teams. Teams are welcome: mention how many people you'd like to enroll when you apply.

What do I need to bring?

A director covers what comes with the program, and anything you may want on hand, during your call.

What if I can't pay all at once?

You can pay in three installments of $2,975 over the 12 weeks.

Where do classes meet?

Classes are live online. Join from home or from a desk at any partner Venture X office.

Other programs

Every program is 4 courses over 12 weeks, at the same price.

The next AI for Business class starts Jan 26th.

Seats are limited by the size of the room. Apply and we'll email you a link to book your consultation.